For better or for worst is the main question. The real reason behind sports link up is very difficult to ascertain. Yet it is a major part of the sporting culture around the glob.
The idea behind it is very simple.The link up in relation to players with the counter parts is merely done to add an "x" factor to the game. Take it like a glam value. Hence when there is news about various links up of player with other people (mostly male players with female counterparts) it draws a good amount of attention. And thus it creates curiously. A boring game like Golf( pierced by many as boring) turned the table and drew attention of millions, all owing to Tiger Woods.
